
Rated by Top Executives!
Lead with impact from day one
Proven strategies to deliver impact, inspire others, and sustain success from the very start.
Available in hardcover, ebook, and audiobook



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The Day One Executive Framework
Three pillars to deliver outcomes, build trust, and sustain performance.
Generate Results
Deliver impact that gets noticed.
- The Golden PyramidKnow your unique value and align it with what drives the business.
- Decision IntelligenceMake smart, timely choices that accelerate momentum instead of stalling it.
- Change AgentNavigate uncertainty, lead transformation, and move teams forward with confidence.
- Operate with UrgencyExecute quickly, without sacrificing quality, so results compound fast.
Nurture Relationships
Influence, connect, and build trust that lasts.
- High-Value NetworkCreate meaningful connections that expand opportunities and amplify your reach.
- Executive PresenceExude confidence, clarity, and authority — whether you’re in the boardroom or on Zoom.
- AccountabilityOwn your actions and model excellence so others rise to the standard you set.
- Raise the BarInspire higher performance by setting clear expectations and living them yourself.
- Don’t DerailRecognize and avoid the behaviors that sideline promising leaders.
Cultivate Resilience
Stay strong, centered, and unstoppable.
- CEO of Your LifeTreat your career like an enterprise: manage priorities, time, and direction intentionally.
- Walking Through FireBuild the grit to endure challenges, setbacks, and high-stakes pressure.
- Banishing the ImposterSilence self-doubt and replace it with unshakable confidence.
- Energy & Well-BeingProtect your health and vitality so you can perform at your peak long-term.
- Commit to YouGround yourself in a personal vision and values that carry you through every season.
Hear It Firsthand
View allConversations and appearances that bring the Day One Executive principles to life.
What leaders are saying


“The Day One Executive is full of practical, easily understandable leadership wisdom that anyone can apply to their own life, starting immediately. Having learned many of these lessons the hard way through the trials and tribulations of life experience, I wish I'd had this book when I was starting out as a young professional. April's advice will help readers to become more self-aware and intentional about their decisions and behavior and to build confidence and agency that will, in turn, lead to a greater sense of control and purpose throughout their lives and careers.”

“April has, in the most clear, direct, and relatable language, captured the essence of what it takes to be a successful executive. In these disrupted, complex times, exceptional leadership will carry the day—and now, we all have a 'secret decoder ring' to help us on our way.”


“For those aspiring to sit in the executive suite—a must read! April has provided a clear playbook for a successful career by providing great examples and tips to build on your strengths, recognize your blind spots, and embrace change.”

“This book compresses a decade of learning to help you fasttrack your success without taking any shortcuts: Whether you're just starting out or you're a seasoned professional, The Day One Executive is a must-read! Make tomorrow your own Day One—you will thank you.”
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