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Day One Executive book cover
Rated by Top Executives!

Lead with impact from day one

Proven strategies to deliver impact, inspire others, and sustain success from the very start.

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Available in hardcover, ebook, and audiobook

The BookFest First Place Book AwardLiterary Titan Gold Book AwardGoody Business Book Awards Winner
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The Day One Executive Framework

Three pillars to deliver outcomes, build trust, and sustain performance.

Generate Results

Deliver impact that gets noticed.

  • The Golden Pyramid
    Know your unique value and align it with what drives the business.
  • Decision Intelligence
    Make smart, timely choices that accelerate momentum instead of stalling it.
  • Change Agent
    Navigate uncertainty, lead transformation, and move teams forward with confidence.
  • Operate with Urgency
    Execute quickly, without sacrificing quality, so results compound fast.
Nurture Relationships

Influence, connect, and build trust that lasts.

  • High-Value Network
    Create meaningful connections that expand opportunities and amplify your reach.
  • Executive Presence
    Exude confidence, clarity, and authority — whether you’re in the boardroom or on Zoom.
  • Accountability
    Own your actions and model excellence so others rise to the standard you set.
  • Raise the Bar
    Inspire higher performance by setting clear expectations and living them yourself.
  • Don’t Derail
    Recognize and avoid the behaviors that sideline promising leaders.
Cultivate Resilience

Stay strong, centered, and unstoppable.

  • CEO of Your Life
    Treat your career like an enterprise: manage priorities, time, and direction intentionally.
  • Walking Through Fire
    Build the grit to endure challenges, setbacks, and high-stakes pressure.
  • Banishing the Imposter
    Silence self-doubt and replace it with unshakable confidence.
  • Energy & Well-Being
    Protect your health and vitality so you can perform at your peak long-term.
  • Commit to You
    Ground yourself in a personal vision and values that carry you through every season.

Hear It Firsthand

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Conversations and appearances that bring the Day One Executive principles to life.

What leaders are saying

Jonathan R. Alger
The Day One Executive is full of practical, easily understandable leadership wisdom that anyone can apply to their own life, starting immediately. Having learned many of these lessons the hard way through the trials and tribulations of life experience, I wish I'd had this book when I was starting out as a young professional. April's advice will help readers to become more self-aware and intentional about their decisions and behavior and to build confidence and agency that will, in turn, lead to a greater sense of control and purpose throughout their lives and careers.
Jonathan R. Alger, President, James Madison University
The Honorable Susan M. Gordon
April has, in the most clear, direct, and relatable language, captured the essence of what it takes to be a successful executive. In these disrupted, complex times, exceptional leadership will carry the day—and now, we all have a 'secret decoder ring' to help us on our way.
The Honorable Susan M. Gordon, Former Principal Deputy Director of National Intelligence
Maggie Wilderotter
For those aspiring to sit in the executive suite—a must read! April has provided a clear playbook for a successful career by providing great examples and tips to build on your strengths, recognize your blind spots, and embrace change.
Maggie Wilderotter, Former President and Chief Executive Officer (CEO), Frontier Communications
Rebecca M. Brewster
This book compresses a decade of learning to help you fasttrack your success without taking any shortcuts: Whether you're just starting out or you're a seasoned professional, The Day One Executive is a must-read! Make tomorrow your own Day One—you will thank you.
Rebecca M. Brewster, President and Chief Operating Officer, American Transportation Research Institute
Author headshot
April Armstrong
CEO, AHA Insight
AHA Insight
Washington, DC

About the author

A former corporate officer in a Fortune 500 company who has worked with top corporate and government executives her entire career, April is grateful for the courageous and authentic leaders in our world.

She knows first-hand how stressful it can be to put yourself on the line every day to make the world a better place — today and for future generations. For April, and many of our most dedicated leaders, business is personal. It requires vulnerability, courage and the willingness to be all of you.

This is also what's required for you to show up as all of you. April is passionate about supporting leaders beyond the boardroom throughout every phase of their career, whether you are currently serving in an executive capacity, are an aspiring executive, or are in transition.

Author speaking on stage
Fireside chat photo
Keynote audience photo

Organizations impacted

Trusted by leaders across government and industry.

Superior Court of California, County of Los Angeles
U.S. Department of Commerce
NASA
U.S. Department of Homeland Security
U.S. Department of Defense
The White House
U.S. Department of Transportation
Central Intelligence Agency
PayPal
Georgia State University
eBay
Penn State University

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